Press Release NOV.7.2006

TelcoTV 2006 (Dallas, TX, USA)

CodeBaby®, a global leader in interactive virtual agent solutions, today announced its partnership with Orca Interactive, a world-leading developer of middleware and applications for IPTV. Orca Interactive will now market CodeBaby’s IPTV Customer Care Solution as an enhancement of its RiGHTv open middleware platform for delivering and managing interactive TV services. Operators and service providers choosing Orca’s RiGHTv solution can now include the interactive customer care and customer training capabilities to support IPTV end users efficiently and drive customer adoption of advanced, next generation IPTV applications and services, while reducing the need for customers to talk to live agents when they need support.

Orca Interactive selected CodeBaby for its reputation in deploying successful e-care virtual agents for leading telcos and broadcasters, and for the ease of deployment of these virtual agents. CodeBaby will become a member of Orca’s Interactive Alliance partner program. Orca Interactive seeks to partner with best-in-breed solutions such as CodeBaby to promote cooperation among IPTV industry leaders and provide comprehensive future-proof solutions.

“The combination of Orca and CodeBaby is a requirement for operators looking to encourage rapid adoption and consumption of IPTV services without having to staff up expensive support centers. Leading operators will now be able to train customers on devices as needed rather than simply hoping that customers are able to figure out how to use complex services on their own. This combined solution allows operators to deliver the highest quality end user experiences and substantially shorten their customers' learning curve which is essential to drive adoption and ARPU,” says Armin Gebauer, Vice President Converging Services, CodeBaby. “The openness of the RiGHTv’ architecture was critical in that it allows such interactive customer care opportunities with CodeBaby agents to be realized.”

“By partnering with CodeBaby we are simply giving operators and service providers more options for better IPTV solutions that increase subscriber loyalty and revenues,” says Eyal Adanya, director of business development, Orca Interactive. “Orca’s RiGHTv SDP architecture allowed for a smooth integration of the CodeBaby application, enabling operators to improve the customer experience. We are sure CodeBaby will add attractiveness to our Interactive Alliance portfolio with this innovative and intuitive approach to on-device customer care and support.”

About CodeBaby

CodeBaby is the leader in Virtual Agent based self-service solutions, and enables organizations to integrate state-of-the-art, interactive 3D characters into Web sites, software, mobile devices, kiosks, IPTV and eLearning applications. CodeBaby’s Virtual Agents improve a company’s ability to interact with its customers cost-effectively, offer a higher level of on-line or on-device customer care, and make technology more enjoyable and easier to use. Accolades include placement on Branham Group’s “Top 25 IT Up and Comers” list in 2004, being named a Finalist in the Red Herring Top 100 Most Innovative Companies list in 2005, and being ranked among the Top 10 fastest growing companies in Alberta Venture’s Fast 50 list for 2006. Customers include organizations in the telecommunications, automotive, and education industries, as well as government agencies. For more information, visit: www.codebaby.com To learn more about opportunities to partner with CodeBaby, please contact us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Learn more about CodeBaby for IPTV

About Orca Interactive

Orca Interactive (LSE-ORCA) is a leading provider of IPTV middleware and applications for broadband network operators and service providers. Orca enables triple-play providers to deliver a full array of attractive video-over-IP services that generate new revenue streams and strengthen customer loyalty. Leveraging a flexible telco-grade middleware platform, Orca empowers operators to deliver broadcast TV, video on demand (VOD), personal video recording (PVR), home media and other compelling interactive services. Orca’s SI-enabled solutions are designed for easy outsourcing of integration services by an operator’s preferred systems integrator. Orca has formed strategic partnerships with leading players across the IPTV value chain to ensure best-of-breed solutions with low total cost of ownership. For more information, please visit www.orcainteractive.com.

Contact Information

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