Resources
Find resources on digital marketing, the online customer experience, digital characters, the latest in 3D animation, case studies, white papers, or other relevant info.
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Benefits of Interactive Online Characters Read the landmark Stanford University study on the benefits of online digital characters (Reeves, Byron, 2002). |
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Fountain Tire Case Study With 140 stores and over 1,500 employees across Canada, Fountain Tire needed an eLearning solution that would engage their trainees and boost job performance. Download the case study from Fountain Tire. |
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Alphabetical List of our favorite books and authors
- Blink!, Malcolm Gladwell
- The DNA of Customer Experience, Colin Shaw
- Emotion Marketing: The Hallmark Way of Winning Customers for Life, Scott Robinette & Claire Brand with Vicki Lenz
- How We Decide, Jonah Lehrer
- The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, David M. Scott
